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February 27, 2007

The numbers are in

And the verdict is . . . Amazing Grace's opening weekend can safely be counted a success.

As would be expected for a movie that opened in only 791 theaters, as opposed to one or two thousand for most, the film came in tenth on the box-office list. But a better measure is the per-theater average, the amount collected at each theater where the film was playing. And that number shows Amazing Grace up there in contention with the box-office winners and ahead of almost every other film that opened this weekend. In other words, those who had the opportunity to see it were going. (The showing I went to on Saturday was well attended and the audience appeared to really get into and appreciate the film.) Bravo!

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